Burson-Marsteller Celebrates 60 Year Anniversary By Launching New Positioning: Burson-Marsteller, Being More Firm Announces Series of Initiatives to Support Launch of New Positioning Kuala Lumpur, 14 October 2013 – Burson-Marsteller, a leading global public relations and communications firm, today announced it is taking the opportunity of its 60th anniversary to launch a new global positioning under … Continued
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Planning the Standard Chartered KL Marathon
The Standard Chartered KL Marathon has grown from 13,500 runners at its inaugural race in 2009 to a whopping 33,000 runners in 2013. When you have a marathon with 35,000 runners, what do you do if there are floods? Or if the haze hits? What if volunteers don’t show up? Here’s a look at … Continued
Students enlisted to fight dengue
THE Education Ministry is implementing a new programme that will get school children involved in promoting greater awareness in the battle against the dengue outbreak. Deputy Education Minister II P. Kamalanathan said children had a strong natural influence on parents and…
essence Burson-Marsteller’s Second Year on Pfizer’s Get Hard! Campaign
essence Burson-Marsteller won in a three-way pitch for the second year running in managing the Get H4rd! campaign for Pfizer Malaysia. The Get H4rd! campaign is an ongoing educational effort on men’s health in creating awareness that erectile dysfunction and…
Marigold Peel Fresh reappoints essence Burson-Marsteller for the third year
Marigold Peel Fresh recently appointed essence Burson-Marsteller once more to provide strategic communications for the brand. This is the third consecutive year essence Burson-Marsteller has been working very comprehensively with Marigold Peel Fresh to increase brand awareness amongst Malaysians. Over…
#BeingMore: Countdown to CNY
#BeingMore: Countdown to CNY As part of essence Burson-Marsteller’s effort in supporting the Being More campaign, a countdown was done in line with the Year of the Horse celebrating the new year with infographics of different chinese zodiacs. The digital initiative was also executed on Facebook and Twitter.