CHILDREN from Rumah Bakti Dato’ Harun greeted Hari Raya Aidilfitri in new clothes thanks to GlaxoSmithKline (GSK) Consumer Healthcare. The company recently took 27 children from the home to Mydin Hypermarket USJ to shop for baju raya. The charitable initiative was part of GSK’s “Legakan Ramadhan Bersama Panadol” campaign. Every RM50 spent at the hypermarket, including … Continued
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Industry experts join discussions with Universiti Putra Malaysia (UPM) and Qualcomm on the importance of mobile connectivity to rural Malaysia
Putrajaya, 18 November 2014 – Universiti Putra Malaysia (UPM), in collaboration with Qualcomm, has organized a national seminar titled “Mobile Communication and Rural Development: Enriching life of the rural community using Mobile Technology” in Kuala Lumpur today. The seminar, officiated by Y.B. Dato’ Sri Ahmad Shabery Cheek, Minister of Communication and Multimedia Malaysia, provided a … Continued
Projects in schools to curb dengue
The dengue menance in our country has affected many Malaysians, with a drastic increase in the number of cases this year. For this year up to Nov 8, there have been 88,806 reported cases of dengue of which 17,191 involved school…
Brazil’s Vale SA announces Teluk Rubiah iron-ore operation
Brazil-based diversified metals and mining corporation Vale SA has announced the operation of its US$1.37 billion (RM4.59 billion) Teluk Rubiah Maritime Terminal iron-ore distribution centre in Perak as the company aims to cut cost on shipping to Asia from Brazil.…
Marketing Events Awards 2014
In the recent Marketing Events Awards 2014 which was held in Singapore, essence Burson-Marsteller was awarded with the Bronze prize for the Best Consumer Event Category for its Get H4rd campaign. The category was one of the most sought after…
Being More: Helping UiTM University Students and Lecturer Discover the Latest in Malaysian PR Industry Requirements
Just one semester away from entering the industry, 27 public relations students from UiTM – Malaysia’s largest local university – visited essence Burson-Marsteller to understand the real-life requirements of professional agency work. Accompanied by their lecturer, Associate Professor…
Essence Burson-Marsteller Honoured at the 2014 Malaysia PR Awards
essence Burson-Marsteller was honoured at the Malaysia PR Awards held in Kuala Lumpur. The Awards panel of judges evaluated PR campaigns from January 2013 to March 2014 and essence Burson-Marsteller was recognised for their work on the following campaigns: Gold for Crisis and Issues Management Standard Chartered KL Marathon 2013 – Haze Crisis Certificate of … Continued